– Successful 1st Season Leads to Big Growth Spurt for Syndication’s Only Authentic Travel Show
NEW YORK, NY – JUNE 2nd, 2014 – AIM Tell-A-Vision® Group (AIM TV) announced today that their latest production “Raw Travel®” is cleared for a 2nd season of syndication this fall. The show’s 2nd season will debut via broadcast stations in over 100 markets nationwide, representing over 90 million homes and over 80% of the U.S. homes this coming October.
In addition to several mid-season additions in Season 1, Raw Travel added 30 new markets for its record setting 2nd Season, including Cleveland (NBC), San Diego (CW), Richmond (ABC), Baltimore (My), Grand Rapids (Fox), Memphis (ABC/CW), New Orleans (ABC), Little Rock (Fox / CW), Albany (CBS/CW), to name a few. Additionally, Raw Travel upgraded stations and time periods in key markets including Top 10 markets Philadelphia (My) & Houston (NBC). The additional markets represent a growth spurt of over 40% from the series’ debut last fall.
Raw Travel is an adventure travel & lifestyle series showcasing the wave of socially and environmentally aware, independent travel. The series weaves together themes of eco-tourism, volun-tourism (giving back) with underground music and authentic culture in a way unique to television.
The show’s first (and current) season saw Raw Travel pulling audience increases in major demographics in key markets across the country. Particularly impressive was the show’s wide appeal in both male & female demographics and its ability to attract younger viewers to broadcast TV while maintaining and often growing older demographic lead-ins. Raw Travel also ranked #1 or #2 in key time-slots in several markets consistently.
“Our hunch was this show would work simply because it’s very different than what viewers can get on either cable or broadcast but it blew away our expectations. With 113 million U.S. passports in circulation and growing, travel has ceased to be a niche. It’s mainstream, wildly popular and growing, plus its way under-served,” says Executive Producer and Host, Robert G. Rose. “I think Raw Travel proves that good, unique 1st run, weekend programming can help broadcasters salvage sagging weekend numbers and give them a point of differentiation, especially as viewers continue to cut cable’s chord.” Rose continues.
For Raw Travel’s second season, the show has spread its wings and begun production in parts of Eastern Europe and North America with plans to travel to Southeast Asia and to return to Latin America, which proved popular with viewers in Season 1. The show’s “authentic” theme, along with the message that “almost anyone can afford this type of travel,” stands out from the usual high end, luxury “fantasy travel” or the glut of gimmicky, “reality” formats showcased on cable or primetime television.
The website www.RawTravel.tv features more information about the series and the shortcut of www.RawTravelTrailer.com showcases a short 2014-15 trailer. Interested outlets may view distribution information at www.RawTravelDistribution.com or contact AIM TV Group’s Vice President of Content & Partnerships, Jon Krobot.
