“RAW TRAVEL” SEASON THREE DEBUTS IN 91% OF U.S. THIS WEEK
– Nation’s #1 Most-Watched Authentic Adventure Travel Series Continues Big Growth Spurt –
NEW YORK, NY: September 30th, 2015 – AIM Tell-A-Vision® Group (AIM TV) announced today that the syndicated television series Raw Travel® will debut its 3rd season this weekend in over 140 cities representing 91% of the U.S. and over 103 million homes. Season 3 indicates another big growth spurt for the series with almost twice the distribution from its premiere two years ago.
The show now firmly ranks as the #1 most watched authentic travel series in the United States, beating all comers on cable, broadcast and digital, ranking in the top 10 compared to cable nets on weekends for key demographics. Season 3 will see the addition of over 25 new cities, including all top 50 markets and 95 of the largest 100 cities in the U.S. almost guaranteeing continued audience growth.
Raw Travel’s momentum was demonstrated this past August, typically a low point for television viewing, when the show saw its highest audience to date. On back-to-back weeks viewers tuned in to more than double the previous year’s audience levels.
International viewers are also getting a taste of Raw Travel with outlets in Europe, Asia, Africa as well as other key territories which are licensing the series and sharing the Raw Travel movement with viewers.
Raw Travel’s upcoming episodes showcase authentic and alternative sides of popular destinations such as Southeast Asia, kicking off with Foodtastic Philippines and then a road trip to the Great North American Western Frontier with stops in New Mexico, Colorado, Utah, Wyoming and South Dakota, and later showcasing the natural beauty of Norway.
One of the highlights of Season 3 is an emotional journey to the Oglala Lakota Sioux Reservation in Pine Ridge, South Dakota. The Pine Ridge Reservation is the 2nd poorest county in the United States and an area plagued by the lowest life expectancy in the Western Hemisphere, rampant teen suicide and substance abuse. The Producers visited Pine Ridge during the 4th of July U.S. Independence Day weekend and discovered reasons for optimism and hope among the heartbreak. Raw Travel Pine Ridge – Tribal Tourism will premiere in late November.
“This ride has been wildly more successful than even I could have imagined or hoped. I’m often humbled to the point of tears by the generosity of spirit I’m encountering in my travels. I’m grateful every day for the opportunity to share this journey with the world and hopefully be able to offer inspiration for others to embark on life changing adventures of their own,” states Robert G. Rose, Executive Producer and Host.
Raw Travel is an adventure travel and lifestyle series showcasing the rapidly growing wave of socially and environmentally aware, independent travel. The series weaves together themes of ecotourism, voluntourism (giving back) with underground music and authentic culture in a way unique to U.S. television. More information can be found at www.RawTravel.tv and viewers can visit www.RawTravel.tv/wheretowatch for a complete listing of cities, affiliates and time slots in the U.S.
ABOUT AIM TELL-A-VISION GROUP
AIM TV is an independent content, production and distribution company founded by media executive and entrepreneur Robert G. Rose. AIM TV aspires to produce and distribute positive, compelling content that reflects its mission of presenting Media That Matters. Visit www.AIMTVGroup.com and www.RawTravel.tv for more information.
The life changing possibility of travel is by far my favorite thing about my favorite activity. The way travel flips things on their head or side, or more accurately I suppose, how it flips me, the traveler and changes my perspective… forever. My brain expands to proportions from which I’m sure it will never return. Travel, I firmly believe, prevents brain (and heart) shrinkage.
Until this most recent trip to the Western Frontier of the United States (New Mexico, Colorado, Utah, Wyoming & South Dakota), I was convinced that in order to create that atmosphere where mind and body are stimulated to a point of dramatic change, a potent dose of culture shock was in order, the kind I most often get from entering another sovereign territory’s borders.
I figured one had to dust off (or obtain) that little blue book (for Americans), the passport, and immerse one’s self into a totally foreign environment for maximum shock value. This gets the brain waves to flow in different directions than the day to day routine conditions which often dictate our lives.
While I still believe that international travel is by far the best, quickest and most rewarding way to get quick use of that other 90% of our brain that is just sitting there waiting to be tapped – you know that part that helps us realize we’re all connected – I must now, ever so slightly, amend my thinking.
Yes, a trip within the U.S. has changed my thinking on the very subject of travel and change. Not the last bit of irony this trip would uncover.
I’ll be the first to say that I had mixed feelings about taking this particular trip within the borders of my own country, to areas some of which, I’d even briefly visited before (albeit for extremely short visits and all solely dedicated to “business”).
But almost immediately upon arrival to New Mexico, I felt a familiar and welcoming feeling creep upon me. Upon the drive to visit the Wild Spirit Wolf Sanctuaryin a very rural, remote and beautiful part of New Mexico the realization hit me that this particular trip was going to trigger some of those very reactions in my brain, heart and soul that I regularly receive when abroad. There were amazing things to see right here in this country, beginning with rescued wild life. Wolves are amazing creatures it turns out and you put 70 or so together, howling in unison… it’s an amazing experience.
Producing is not my first love, but it is my greatest love. I love to produce and am able to produce largely because I’ve been able to do the other things associated with business (distribution, marketing, sales, etc.) to such a degree that I can, for the most part, call my own shots, and produce how I see fit. It is a rare advantage of being an independent producer in an increasingly non independent world.
Since I call my own shots, I had chosen this area of the U.S. Western Frontier as our next big trip for a few basic reasons.
1) I felt Raw Travel needed to broaden it’s message to folks who may, for whatever reason, be unable to embark on international journeys.
2) This was an area of the U.S. I was least familiar and I was curious.
3) I was charmed by the landscapes, recent history (the 1800’s are still very much celebrated here) and not so recent history (fossils & dinosaur digs abound) and by the people who live there
4) The still potent Native American culture & influence which has intrigued me since a child.
5) Let’s face it traveling in the U.S., theoretically at least, is easier. Less prep is needed and no language barriers.
Little did I know that this experience would have so many similarities to our international experiences in developing countries (i.e. working, adequate wi-fi was virtually non existent in a surprising number of brand name hotels we stayed in, my cell signal was at zero bars more often than not in the mountainous terrain and while most people spoke English of course, there were legitimately a few who still spoke their native dialect on the Indian reservations).
In short, I was in heaven…we would get our mind blown after all. This trip could be a mind bending, life altering adventure like all the rest. A couple of quick examples… ableit in the more negative column.
Just minutes after our first test flight (and crash) of our drone in Colorado, a very large and very live field rat was discovered in the glove box of our rental car. This somewhat cuddly (but scary when driving down the interstate at 70 MPH) creature had somehow made it’s way into our vehicle unbeknownst to my companion, cameraman & co-producer on this trip, Renzo. Renzo reached in said glove box to grab the rental agreement and instead let out a scream that would have made an 11 year old girl very proud. In all fairness, I joined in perfect, shrill harmony.
Then in Lander, Wyoming we unwittingly rented an animal excrement filled hotel room and promptly checked out just after checking in.
Also in Lander, a small charming town with a relaxed vibe, I couldn’t help but notice the proliferation of guns holstered on so many hips. Evidently a shoot out at the local burger joint could happen at any time. Come to think of it, the food orders were extremely accurate.
Ironically, the last time I saw such a blatant display of “freedom” was in Guatemala City, Guatemala.
But these examples are somewhat anomalies.
The kind of mind & heart expanding experiences I’m really talking about were more tame but just as powerfully etched in my brain. The interactions with everyday Americans in the height of vacation season was a wonderful opportunity to get to know locals and travelers from all over the U.S. in a totally different light.
Whether it was the family on vacation from Dallas taking their first hot air balloon ride (mine too) with Rainbow Ryders high above the town and terrain of Albuquerque, New Mexico…
or the Philadelphia businessman on vacation with his wife and young kids at the legendary (some say haunted but I say lovely) Occidental Hotel in Buffalo, Wyoming…
or the young adventure seekers in Utah and Colorado who came to pursue adventure sports like Base Jumping (jumping off a clip in a wing suit), paragliding, rock climbing, etc. and seemed hell bent on seeing if they could get a pansy, not-so-well-known travel host to throw up…
or the Wyoming rancher who, instead of throwing us off his land, pulled over in his big pick up to tell us where we could get an even more picturesque “picture” for our cameras.
No, I couldn’t help but happily notice that Americans ARE indeed a very friendly bunch.
Sure, you can easily find a cranky, grumpy person anywhere, usually quiet easily. But you have to look extra hard in places like Utah, New Mexico, Wyoming, Colorado, South Dakota.. to find one single impatient, non hospitable jerk.
With or without the cameras, people were cooperative, easy going and amazingly friendly and laid back.
In fact in Salt Lake City even the dreaded airport security personnel were super friendly.
Whatever is going on at the TSC in SLC I say bring on more of that to JFK please.
But I digress.
It wasn’t just the people that impressed. The landscapes of each of these incredible states simply stunned me on an almost minute by minute basis. I mean, I expected to get blown away (and even melt) in the high desert of Moab, Utah. The photos just don’t do the place justice. It’s surreal.
But I didn’t expect to try and look for ugliness in Colorado and be unable to find it. Every curve or corner turned into an “oh wow” moment it seemed.
BTW, Boulder…yep, I think I’m in love with you. It’s like the whole town is one big Whole Foods supermarket. In addition to eating healthy, organic, local, etc. Boulder folks can Kayak or Fly Fish right in the middle of town and they bike.. EVERYWHERE.
Colorado, unlike say Wyoming, has loads of people but they are ALL, it seems, outside all the time.
I discovered a side of Denver I never knew existed and despite the ruckus about legalizing marijuana, I saw very little evidence that this place is obsessed with this nearly as much as the national news media. I know it’s not as sexy, but if you ask me, Colorado’s mountain towns and mountain music are what people are high on. Marijuana, as I was to learn, is just a natural plant that’s been grown for centuries in North America and used legally for most of that time, for everything from clothing to medicine.
But the most mind blowing part of the entire journey was in South Dakota. No, not Mt. Rushmore (we didn’t even visit) but the Oglala Lakota Sioux Indian Reservation in Pine Ridge South Dakota where we ended our journey and spent, ironically enough, the July 4th Independence Day Holiday by celebrating with the 1st Americans at a local pow wow.
If you don’t know about Pine Ridge Indian Reservation I invite you to simply google it. As we followed the trail first blazed by journalist Diane Sawyer, we too found all the sad facts… poorest county in the United States…. rife with substance abuse…some of the most prevalent rates of teen (and even more tragically pre-teen) suicide rates in the U.S., etc. ,etc. Online folks will go on and on about how this area is a third world country within the U.S. borders, and they wouldn’t be exaggerating that much. It is poor and there are problems that are fairly well documented.
But what you will also find and what is much less documented (and we therefore plan to showcase), are the many positive things happening on the reservation.
Organizations like Re-Memberand Native American musicians like Sequoia Crosswhite & Scatter Their Own are working hard to turn the messaging about this place around. They are grabbing control of their shared destiny and helping others help themselves.
Other positive things like Thunder Valley sustainable housing, the Skate Board Park recently constructed and for me at least, most excitingly, the travel and tourism industry is beginning to grab hold and help offer valuable income opportunities for many.
Key to this and most importantly (and not surprisingly) to me, Pine Ridge has some of the nicest, humblest, soulful people I’ve met on this earth. They are rightly proud of their heritage, culture and spirituality that I think we as a nation need much more of.
I firmly believe that the right kind of sustainable, respectful tourism can help the folks at Pine Ridge turn over a century of tragedy and heartache into something positive economically while allowing and encouraging them to continue their proud heritage.
We conversed at length with proud descendants of famous leaders such as Red Cloud, Dull Knife and Black Elk and I found the reservation to be as fascinating as any international destinations I’ve ever visited.
I’ll admit, I have a thing, a good thing, for the indigenous peoples of the world and in particular Native American culture here in North & South America. They touch my heart and soul in a way that few other people do.
After visiting Pine Ridge I am now forever touched and moved by my experience there and with other Native American interactions in South Dakota (the Alliance of Tribal Tourism Advocates), Wyoming (the Shoshone Wind River Reservation Pow Wow), Utah (the Adopt a Native Elder organization), New Mexico (Indian Pueblo Cultural Center) and more.
I’m very excited by what I hope you are going to see on Raw Travel – Season 3 this fall. I firmly believe it will be the Western Frontier as never or rarely experienced on television before. But I’m most excited about our time with the Native American peoples, especially at Pine Ridge and the opportunity to do some good.
I hope with our special episode profiling this wonderful place, that we can make real progress in some small way helping these proud and friendly people grasp the opportunity before them and that we can, in some minor way, help young people create a more optimistic outlook for themselves.
Yes, it’s official. I love Americans all over again…all of them… including the very first ones.
That’s a surprising gift and it’s one worth remembering.
“RAW TRAVEL” PREPS THIRD SEASON PRODUCTION WITH WESTERN U.S. ROAD TRIP
– New Episodes to Showcase New Mexico, Colorado, Utah, Wyoming & the Dakotas-
NEW YORK, NY: May 27th, 2015 – AIM Tell-A-Vision® Group (AIM TV) announced today that Raw Travel®, the nation’s most watched authentic travel series, is a “firm go” for Season 3 and is kicking its production off in June with the “Great North American Road Trip – Western Frontier”.
The indie produced, adventure travel series is currently in its 2nd season. It has experienced +46% year-to-year audience growth and surpassed viewership of much bigger budgeted, cable network prime time travel shows to become the nation’s most watched authentic travel show on commercial TV.
For Season 3, the adventure travel series promises its most diverse season yet with far flung destinations on the menu such as Western Africa, French Polynesia, Northern Europe, Southeast Asia, Canada, the Caribbean and Latin America. Raw Travel will first kick off its 3rd Season production in June with a unique look at the great U.S. western frontier as the crew embarks on a month long road trip through New Mexico, Colorado, Utah, Wyoming and the Dakotas.
In its trademark style, the show plans to showcase adventure travel to these destinations in a way never before seen on U.S. television. The show will dig deep into indigenous roots found in the western United States while seeking out underground sub cultures and socially conscious living and travel angles.
“Season 2 episodes in Eastern Europe & Southeast Asia were wild and wooly and helped push Raw Travel to become the most watched travel series on U.S. television, but our U.S. destinations of Nashville, New York City and New Orleans were even more popular,” states Host & Executive Producer Robert Rose. “We’ll begin in New Mexico and then, in a truly bold move, we’ll explore other U.S. destinations that don’t actually begin with the letter ‘N’ as we road trip for a month through some of the U.S.’s most storied locations and beautiful landscapes,” Rose continues.
The show also hopes to continue to discover and showcase emerging, independent musicians while highlighting unique volun-tourism opportunities featured in its weekly “Give Back” segment.
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ABOUT RAW TRAVEL
Raw Travel is an adventure travel & lifestyle series showcasing the rapidly growing wave of socially and environmentally aware independent travel. The series weaves together themes of eco-tourism, volun-tourism (giving back) with underground music and authentic culture in a way unique to television.
Raw Travel can currently be seen in over 116 U.S. cities representing over 85% of the United States and in a variety of international territories such as Asia, Belgium, Italy, Romania, Russia and Africa. Viewers may visit www.RawTravel.tv/wheretowatch for a listing of U.S. affiliates and time slots. More information at http://www.RawTravel.tvFacebook.com/RawTraveltv and @rawtraveltv for twitter.
ABOUT AIM TELL-A-VISION GROUP
AIM TV is an independent content, production and distribution company founded by media executive and entrepreneur Robert G. Rose. AIM TV aspires to produce and distribute positive, compelling content that reflects its mission of presenting Media That Matters. Visit www.AIMTVGroup.com and www.RawTravel.tv for more information.